Sustainability of any business entity finds its dependence of a well-established equilibrium. Equilibrium between demand and supply; between assets and liabilities; between internal and external factors or variables; between market driven changes and entity’s response time; and between identification and resolution of a given problem. One important aspect for establishing and maintaining such equilibrium is innovation and Intellectual Property.

Change, being the only constant, should come naturally to a growth oriented business entity. This stands equally true for Intellectual Property (IP), where to realize and redeem the investment in an innovation, a perfect balance is needed during its generation, protection, enforcement, and exploitation. If the originator doesn’t improves his own creation, someone else will do. A well-managed IP can be a goldmine for a creator.

To sustain in long run in a competitive business environment, acquiring IP Rights is the best “Success Mantra”. However, during foundation period many organizations often undermine this and in long run they find themselves struggling for survival when sudden technological drift happens in the market.