Bringing back the childhood memories of toys that we used to play with. The toys of glorious India.
Off late, we understood that the development is inevitable,
and it would be indeed of a greater value if we can manage
to keep intact our nature, culture, tradition, and artisans.
The toy industry can play a vital role in generating
unimaginable growth and employment opportunities,
especially in rural households and has huge potential for
recapturing our traditional values. It has the potential to
create more than 50,000 jobs in ve years and can attract
over US$627 million (INR 5,000 crore) in investments.
Inspired by Indian mythology, history, tradition, and culture,
manufacturers are now producing toys in abundance and
these products are now being sold across the globe in
collaboration with the prime global brands. Along with the
numerous Government initiatives, the growing awareness
around traditional toys and local handicraft, new India’s
traditional toy industry is at the cusp of extraordinary
growth. Through a plethora of innovations and technical
expansion, the industry is witnessing rapid transformation
and is likely to become a major contributor to the Indian
economy in the future.
This evolution of our traditional toy industry is truly a step
towards the vision of a self-reliant India.

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Last modified: October 10, 2023

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